US LiDAR (“US LiDAR”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at us-lidar.com and any related subdomains that link to this Policy (collectively, the “Site”).

By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

1.1 Information You Provide Directly

• Contact details such as your name, company name, email address, phone number, and mailing address.
• Account information if you create an account (username, password, profile details).
• Order and payment-related information (order details, billing details; payment card data is typically processed by our payment processor and not stored by us).
• Communications you send to us, such as inquiries, support requests, or feedback.
• Any other information you choose to provide in forms, live chat, or email communications.

1.2 Information Collected Automatically

When you use the Site, we and our service providers may automatically collect certain information using cookies, pixels, and similar technologies, including:

• Device and browser information (IP address, browser type and version, operating system, device identifiers).
• Usage information (pages viewed, links clicked, time and date of visits, referring and exit pages, time on page, scroll depth, and similar usage metrics).
• Approximate location (derived from IP address).

1.3 Information from Third Parties

We may receive information about you from third parties, such as:

• Analytics and advertising partners (for example, Google Ads, Google Analytics).
• Payment processors and e-commerce platforms.
• Business partners and publicly available sources.

2. How We Use Your Information

We may use your information for the following purposes:

• To operate, maintain, and improve the Site and our products and services.
• To process and fulfill orders, transactions, and customer support requests.
• To respond to your inquiries and communicate with you about your account, orders, or our relationship.
• To personalize your experience on the Site, including content and recommendations.
• To conduct analytics and understand how users interact with the Site, so we can improve performance and usability.
• To send marketing and promotional communications, where permitted by law and your preferences.
• To detect, prevent, and respond to fraud, security incidents, and other malicious activity.
• To comply with applicable laws, regulations, and legal processes, and to protect our rights, property, or safety, or those of others.

If you are located in the European Economic Area (EEA), the United Kingdom, or another region with similar laws, we will process your personal information only where we have a lawful basis, such as your consent, performance of a contract, compliance with a legal obligation, or our legitimate interests (for example, to improve our products and services or secure the Site).

3. Cookies and Similar Technologies

3.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device and store certain information about your preferences or past actions. Similar technologies, such as pixels, tags, and local storage, may also be used for related purposes.

3.2 Types of Cookies We Use

We and our service providers may use the following types of cookies on the Site:

• Strictly Necessary Cookies
  Essential for the operation of the Site and enabling core functions such as page navigation, access to secure areas, and shopping cart functionality. These cookies cannot be switched off in our systems.
• Performance and Analytics Cookies
  Help us understand how visitors use the Site, which pages are most popular, and how the Site performs, so we can improve it (for example, through tools like Google Analytics).
• Functional Cookies
  Allow the Site to remember choices you make (such as language or region) and provide enhanced, more personalized features.
• Advertising and Remarketing Cookies
  Used to deliver relevant ads to you, measure the effectiveness of those ads, and build audiences for our advertising campaigns, including through Google Ads and other advertising partners.

3.3 How We Use Cookies

We use cookies and similar technologies to:

• Remember your preferences and settings.
• Keep you signed in to your account (where applicable).
• Analyze Site usage and performance for analytics and optimization.
• Deliver and measure advertising and remarketing campaigns.

Where required by law (for example, in the EEA, UK, and Switzerland), we will request your consent before placing non-essential cookies or using them for advertising and analytics purposes, in line with applicable regulations and Google’s EU User Consent Policy.

3.4 Managing Cookies

You can manage cookies through:

• Cookie banner / preference center: On applicable regions, you may accept or reject non-essential cookies via the banner or settings presented when you first visit the Site (and any time thereafter via the preferences link, if available).
• Browser settings: Most web browsers let you control cookies through settings (for example, blocking or deleting cookies). If you disable cookies, some features of the Site may not function properly.

4. Online Advertising, Remarketing, and Google Ads

We use online advertising services, including Google Ads, to show ads to users who may be interested in our products and to measure ad performance.

4.1 Google Ads and Third-Party Vendors

Our Site uses Google Ads and may use remarketing or similar audience features. As required by Google, we disclose the following:

• Third-party vendors, including Google, show our ads on sites across the Internet.
• Third-party vendors, including Google, use cookies and/or device identifiers to serve ads based on your past visits to our Site or use of our services.
• We may also use Google Analytics Advertising Features that enable us to understand the effectiveness of our advertising and deliver more relevant ads.

We do not merge personally identifiable information you provide (such as your name or email address) with information collected through Google’s advertising cookies or identifiers without first providing you with clear notice and obtaining your consent where legally required.

4.2 How Google Uses Data

We use Google services that may collect information about your activity on the Site. To understand how Google collects and processes data, please review:
https://policies.google.com/technologies/partner-sites.

4.3 Your Choices for Advertising and Remarketing

You can control how Google and other vendors use cookies and identifiers for advertising:

• To opt out of Google’s use of cookies or device identifiers for personalized advertising, visit Google Ads Settings:
  https://adssettings.google.com.
• To opt out of third-party vendors’ use of cookies for interest-based advertising, you can visit the Network Advertising Initiative opt-out page:
  https://optout.networkadvertising.org.
• On mobile devices, you can control the use of advertising identifiers through your device settings.

Please note that even if you opt out of personalized advertising, you may still see ads. They just may be less relevant to your interests.

5. How We Share Information

We may share your information in the following situations:

• Service Providers: With vendors that provide services on our behalf (such as hosting, payment processing, shipping, analytics, advertising platforms, email delivery, and customer support), subject to appropriate confidentiality and data protection obligations.
• Business Partners: With trusted partners involved in the sale, distribution, or integration of our products and services, where appropriate.
• Legal and Compliance: When required by law, regulation, legal process, or government request; to enforce our terms; to protect our rights, property, or safety, or the rights, property, or safety of our users or others.
• Business Transfers: In connection with any merger, sale of assets, financing, acquisition, or similar transaction involving all or part of our business, your information may be transferred as part of that transaction.
• With Your Consent: When you direct us to share information or otherwise consent to a specific disclosure.

We do not sell your personal information as that term is commonly defined under many privacy laws.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, tax, accounting, or legal compliance requirements).

When we no longer need personal information, we will delete or anonymize it, or, if that is not possible (for example, because it is stored in backup archives), we will securely store it and isolate it from further processing until deletion is possible.

7. Data Security

We implement reasonable technical and organizational measures designed to protect the security of your personal information, including encryption in transit, access controls, and internal policies and procedures.

However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security, and you use the Site at your own risk.

8. International Data Transfers

We are based in the United States, and the information we collect may be transferred to and processed in the United States and other countries that may not provide the same level of data protection as your home country.

Where required by law, we will implement appropriate safeguards (such as standard contractual clauses or equivalent mechanisms) to protect personal information transferred across borders.

9. Your Rights and Choices

Depending on your location and applicable law, you may have some or all of the following rights:

• Access: Request confirmation whether we process your personal information and receive a copy.
• Correction: Request correction of inaccurate or incomplete personal information.
• Deletion: Request deletion of your personal information, subject to certain exceptions.
• Restriction: Request that we restrict the processing of your personal information.
• Objection: Object to our processing of your personal information (including for direct marketing).
• Portability: Request to receive your personal information in a structured, commonly used, and machine-readable format, and have it transmitted to another controller where technically feasible.
• Withdraw Consent: Where we rely on your consent, you may withdraw that consent at any time.

To exercise your rights, please contact us using the details in the “Contact Us” section below. We may need to verify your identity before responding. You may also have the right to lodge a complaint with your local data protection authority.

You can also opt out of marketing emails by following the unsubscribe link in those emails. Please note that we may still send you non-marketing communications, such as those about your orders or account.

10. Children’s Privacy

The Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without appropriate consent, we will take steps to delete such information.

11. Third-Party Websites and Services

The Site may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of those third parties, and this Privacy Policy does not apply to them. We encourage you to review the privacy policies of any third-party websites or services you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Any changes will be effective when posted unless otherwise stated. Your continued use of the Site after the updated Policy is posted signifies your acceptance of the changes.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us at:

US LiDAR
Email: [email protected]
Website: https://us-lidar.com